BARRINGTON – Wickstrom Ford is among an elite group of Ford and Lincoln dealerships to be recognized with the 2018 President’s Award by Ford Motor Company.
The award honors dealerships that have excelled in automotive retailing by providing exceptional customer service and satisfaction throughout 2018.
Only the top 1% of dealers across the nation are awarded the honor. Wickstrom Ford has won the award 26 consecutive years.
“Earning this award is a reflection of our entire staff’s commitment to delivering the best customer experience each and every day,” Colin Wickstrom, owner of Wickstrom Ford, said in a news release. “This recognition, which we’ve achieved for 26 consecutive years, makes us especially proud because it comes from the people we value most – our customers.”
The President’s Award was established in 1998, but similar awards date to the 1980s. Dealers become eligible through survey responses from customers related to their sales and service satisfaction.
“In order to achieve the President’s Award, dealers must deliver the highest quality sales and service experiences to customers each and every day,” Ivan Boykin, Chicago regional manager, said in the release.